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Illustration for article titled Lincoln Hires Matthew McConaughey To Promote MKZ, MKZ Hybrid

Matthew McConaughey previously starred in several advertising spots for the new Lincoln MKC, and we've just received word that the actor will be teaming up with Ford's luxury division again, this time to advertise the MKZ and MKZ Hybrid sedans.

Like previously, the television commercials will use McConaughey's introspective monlogue to get Lincoln's brand message across to viewers.


"If I can be authentic, and the spots are authentic, then we are sending the same message," he said in a statement. "And I think we're doing that in this series of Lincoln ads."

The original Lincoln-McConaughey-mashup ads, the ones with the MKC, generated fantastic response. Several celebrities, including Ellen DeGeneres and Conan O'Brien, created parody versions, which collectively generated over ten million YouTube views.

"The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," said Andrew Frick, Lincoln's marketing manager.

Have a look at the latest commercials below, and let us know what you think in the comments.

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